Women’s Tennis Association
A Global Serve
About
When one of the world’s most iconic sports organizations calls, you show up with your A-game. For over 45 years, the WTA has championed women in tennis. We were brought in to re-energize their global identity and help them serve up a new brand platform that resonates in over 70 countries. No pressure, just legacy work.
Deliverables
Brand Strategy
Brand Architecture
Visual Identity
Verbal Strategy
Global Campaign
Adaptation Templates
Brand Strategy
Brand Architecture
Visual Identity
Verbal Strategy
Global Campaign
Adaptation Templates
Results
A future-proof identity built for scale and recognition. We helped WTA redefine how the world sees women’s tennis, bold, modern, and fearless.
“
"Stevie & Fern came in with a fresh perspective & grounded brand strategy supporting the global launch of the WTA Networks, the largest investment being made at our global organization. From challenging the brief, pushing our creative and delivering within an extremely aggressive deadline, we would highly recommend S&F for their future proof thinking, strategic planning and supreme professionalism.”
Matthew Cenedella
COO, Women’s Tennis Association
