
challenging
expectations
WEBSITES, LOGOS &
STRATEGIES, OH MY.
Founded by three cats, two friends, and one highly opinionated dog, S&F brings decades of global brand experience to mission-driven organizations and beyond. We believe in building grounded, accessible, and connected partnerships with the power to change the world.
our recent
projects
Adaptability is our superpower. From hometown heroes to global game-changers, we collaborate with brands of all shapes and stages. Big, small, scrappy, polished, we love 'em all.
Waves of Change
Often imitated, never duplicated.
Waves of Change has been part of our DNA since day one. It's more than a give-back program,it’s the heartbeat of Stevie & Fern. Each year, we partner with multipile purpose-driven nonprofits and give them the full brand experience: strategic clarity, visual identity, website, and collateral delivered with the same polish and love we give our global clients (just at a budget they can actually afford).
Expertise

Strategy
- Consumer Research
- Competitive Analysis
- Brand Positioning
- Brand Proposition
- Naming
- Tone of Voice
- Brand Architecture
- Brand Workshops
- Consumer Archetypes

Design
- Visual Identity
- Logo
- Color Palette
- Typography
- Graphic Elements
- Photography Style
- Brand Guidelines
- Packaging Systems
- Limited-Edition
- Branded Templates

Digital
- Website
- Social Media
- Campaigns
- Digital Launch
- Materials
- Video
- UX/UI
- CRM & Email
- Content Strategy
- SEO & Analytics

Experience
- Packaging Design
- Collateral Materials
- Sales Kits
- Brand Books
- Apparel
- Promo Materials
- Signage
- Billboards & OOH
- Event Activations
- Experiential Campaigns
Mary Kay Dwyer
CCO (Chief Cat Officer)

Thomas Paterek
CDO (Chief Dog Officer)

Our Story
Global Flex.
Local Feel.
It all started on the cobblestone streets of DUMBO, NYC. Two brand nerds chasing global redesigns by day and food trucks by night. Mary Kay and Thomas met in the creative chaos of New York City, where the work was fast, the stakes were high, and the falafel was always worth the wait.
A few cocktails on St. Pete’s famous Vinoy porch later, the decision was made: trade subway delays for sunshine, and build the kind of branding studio they’d always dreamed of—nimble, sharp, and bursting with heart.
Since then, Stevie & Fern has delivered over 40 full-scale rebrands, driven more than $100M in client revenue, and against all odds, still look suspiciously youthful.
Best Face Made While Drinking
Viper-Infused Mezcal
Owner of the World’s Fluffiest
Cat (And he knows it)
El Salvador’s Largest Bonfire
While Toasting to a Puking Unicorn Cake
Most Pasta Eaten Straight from
the Pot on a Friday Night
Honorary Member of the Jamaican Bobsled Team (Unofficial, But Deeply Felt)
Our Awards
We don’t pay for accolades like many. Instead, we win the kinds of awards that bring smiles to a group chat.