Florida Swimming Pool Association
Where The Pool Pro's Go
About
Dive into our biggest splash yet, a full-scale brand refresh for the Florida Swimming Pool Association, a trusted leader in the pool industry for over five decades. From strategy to signage, we worked hand-in-hand with the FSPA team to modernize their brand, amplify their impact, and set a powerful new course for the future.
This project aligned FSPA's purpose, connecting with new audiences, and ensuring that every pool pro, consumer, and kid learning to swim feels the strength of the FSPA mission.
Deliverables
Brand Strategy
Branch Architecture
Brand Creation
Visual Identity
Website Redesign
Brand Launch
Board Presentations
Fundraising Campaigns
Digital & Print Ads
Expo Booth Design
Event Activation
Results
A bold, unified brand that reflects the legacy, innovation, and reach of FSPA. From member engagement to statewide visibility, the new brand is helping FSPA do what they’ve always done, just bigger, better, and brighter.
“
Working with you and your team on this transformative project for our organization was nothing short of incredible. Your expertise and compassion make you excellent partners, and we are thrilled with the final result. Thank you for helping us find and craft the best new branding for FSPA!
Elizabeth McMurray
CEO
