Centricity
Protection That Does More
About
Centricity came to us ready for change. We love a client who’s brave enough to leap. As a 47-year-old lifestyle services company in a fast-evolving industry, Centricity needed a brand that could grow with them. We partnered on a full refresh that redefined how they show up in the market: sharper, bolder, and future-ready.
From stakeholder interviews to competitive positioning, this was a full brand reawakening.
Deliverables
Brand Strategy
Stakeholder Research
Tagline Development
Visual Identity
Tone of Voice
Website
Presentation Communications
Digital Templates
Print Collateral
Results
A confident, forward-facing brand built to scale. The new identity energizes internal teams, connects with customers, and repositions Centricity as a leader in lifestyle protection services.
“
We partnered with Stevie and Fern to implement a rebranding for our company. Through a well-designed series of stakeholder meetings, workshops and research, we worked closely with them to create a new brand identity that would set our company apart in a crowded marketplace. When the updated website was launched along with our new look and feel, new logo and updated branding, we received overwhelmingly positive response from our internal executive team and Board as well as external customers. Our transformation continues, but we are confident with Stevie and Fern as marketing partners, we will accomplish the revenue and growth goals for our brand.
Karen Blanchard
VP Marketing
