As the first full service food hall in the Tampa Bay region, a clear and distinct offer segmentation was needed to fully express The Hall’s personality and customer experience. Drawing inspiration from around the globe, Stevie & Fern created a cohesive brand world to support individuals from every walk of life, to rediscover their love for food, atmosphere and entertainment.
Deliverables
Business Strategy, Competitive Analysis, Consumer Interviews, Brand Strategy (Proposition & Positioning, Tone of Voice) Visual Identity, Tagline, Website, Internal Branding (Business cards, Signage, Social Media), Brand Book.
Results
“Stevie & Fern has been the most helpful secret weapon in my recent business endeavors. I have worked with them to launch 2 brands and highly recommend their work to anyone who will listen. They work extensively with you to understand and define the foundation of your brand in terms of values, voice, goals, etc. It’s like the perfect cheat sheet to answer all the hard questions that continue to pop up as the company grows. Every marketing campaign, service solution, financial projection, staff training guides & more can all be rooted back to the core foundation they help to build. Thomas and Mary Kay are both wizards at their crafts, and they are always great fun to work with as well. Even when I drive them crazy with ridiculous deadlines and impossible requests. They don’t just deliver, they exceed expectations on the regular.”
– Lindsay Dixon, Director of Operations
