Alongside the Red Stripe US team, we captured social media for the very irie vibes of Jamaica’s largest annual festival, Reggae Sumfest. Activations included bobsledding with the Jamaican Olympic Bobsled team, recording a track with dancehall legend Chris Martin, and interviewing / photographing the islands top musical talent alongside 50,000 Jamaicans.
Deliverables
Social media – Content Creation + Editing for Red Stripe USA Instagram (stories + posts) , Facebook (stories + posts)