As the first craft spirit in the city of St Petersburg, Old St Pete was in need of better communicating its unique ethos for this challenger city. Repositioning the brand allowed for the ability to flex a diversity of products with the unique character ingredients that each spirit offers. Bliss, creativity & sunshine, in a glass.
Deliverables
Business Strategy, Competitive Analysis, Consumer Interviews, Brand Strategy (Proposition & Positioning, Tone of Voice) Visual Identity Segmentation (Color Palette), Tagline, Internal Branding (Business cards, signage, social media), Brand book, Sales kit, Promotional Items, Billboards, Print Advertising, Online Advertising.
